Primous brings 24 years of sales and development experience in luminaire manufacturing and technology. Aug. 17, 2022 – LiteTrace, a leading global provider of Bluetooth® wireless commercial lighting control components and software, today announced the appointment of Chris Primous to lead Business Development and Sales for their industry-leading lighting control products. “I’m thrilled to join a company on the forefront of providing technology solutions that enable more energy-efficient automated lighting applications,” said Primous. “LiteTrace’s low-cost solutions for wireless lighting control help users maximize energy savings while maintaining simplicity for the installation and operating process.” Primous has extensive experience in bringing new products and lighting technology to the market, having worked in engineering, product development, and sales with brands such as Acuity Brands, Hubbell Lighting, Permlight, Tuya, and MaxLite. A recipient of the Pilar of the Industry award from the American Lighting Association, Primous has also been instrumental in helping the development and advancement of industry programs such as ENERGY STAR® and California’s T20, T24, and JA8. “We are very excited to have Chris joining our team,” stated Fred Tai, CEO of LiteTrace. “With Chris’s deep lighting industry connections and recognized expertise in advancing new lighting technologies, he is the perfect fit to grow and expand our business.” Primous will be based in the USA and report to CEO Fred Tai. His responsibilities include growing the sales of LiteTrace’s OEM lighting control solutions, increasing market penetration of the Keilton brand of controls, and growing new markets for LiteTrace software products.