ABOUT LITETRACE BRANDS
Building automation and lighting controls for commercial buildings.
Headquartered in Columbia, Maryland, our connected building technologies are designed and engineered in the USA for customers worldwide.
WHO WE ARE
Connected technology across the building.
From room-level controls to enterprise building management.
LiteTrace Brands develops hardware, software, sensors, controllers, and platforms that connect lighting, HVAC, emergency lighting systems, architectural lighting controls, and other building systems.
Our engineering teams recognized the potential of Bluetooth® mesh for commercial lighting and continue to advance connected technologies designed for flexible deployment, integration, and expansion.
WHY LITETRACE BRANDS
Technology built for real-world commercial environments.
Designed for commercial deployment, integration, and long-term system growth.
In-house expertise
Our teams develop hardware, firmware, software, sensors, controllers, and building automation platforms as one coordinated technology portfolio.
Futureproof technology
Flexible architectures support new devices, expanded applications, and changing building requirements, helping customers protect their investment as their systems grow.
Proven commercial technology
Our Bluetooth smart lighting controls have achieved UL 1376 Gold-Level verification, and Keilton+autani is DLC-qualified for networked lighting controls.
LEADERSHIP
The team behind the technology
Experienced leadership across building automation, lighting controls, engineering, product development, operations, and commercial markets.
Fred Tai
CEO
Fred Tai is an experienced entrepreneur with a background in commercial lighting sales, marketing, and international business development. As CEO, he leads LiteTrace Brands’ strategy, growth, and continued development of connected building technologies for commercial markets.
Scott Metker
COO
Technology executive with more than 25 years of experience in hardware and software development, wireless devices, and cloud-based solutions. He holds a PhD in Electrical Engineering and led a team that earned top honors in the DOE-sponsored L-Prize prototype phase.
Deng Ming
Founder | CTO
With more than 20 years of experience in IT and telecommunications, Deng Ming brings expertise in product architecture, wireless communication, and cloud platforms. He leads product planning and user interaction design at LiteTrace.
Wang Liping
Co-Founder | CS
With more than 20 years of experience in IT and telecommunications, Wang Liping specializes in SoC, RF, and cross-platform communication technologies and leads technology innovation and product R&D.
Chris Primous
EVP Sales & Marketing
Chris Primous brings nearly three decades of lighting and controls experience across product development, sales, policy consulting, and manufacturing. An ALA Pillar of the Industry award winner, he leads sales and marketing for LiteTrace Brands.
Doug Miller
Director of Product Management & Technical Solutions
Doug Miller leads product development and strategy across LiteTrace Brands, with deep building automation expertise developed through his long tenure with Autani. He also leads product cybersecurity and global R&D coordination
WHO WE ARE
Headquartered in Columbia, Maryland.
The center of our U.S. design, engineering, research, and customer support operations.
Our Columbia headquarters is home to corporate leadership, engineering, R&D, the Autani Innovation & Development Lab, and customer support. Here, our teams design, develop, test, and support products and platforms for commercial buildings.
LiteTrace Brands also supports customers and partners through a global operating and manufacturing footprint.
Manufactured in China, Thailand, and Vietnam.
CONTACT LITETRACE BRANDS
Work with LiteTrace Brands.
Talk with us about building automation, lighting controls, product integration, or partnership opportunities.
